Harvest Home
Rebrand
2024
Systems & Identity
Programs Used
Adobe Illustrator | Photoshop | Indesign
Harvest Home is a nonprofit in Los Angeles that provides housing, support, and life skills training to help homeless pregnant women grow into confident, independent mothers. For the rebrand, I took inspiration from flowers to represent the growth of both the baby and the mother as a person. The logo consists of a flower in the shape of a pregnant belly to show the connection between the two. The colors represent warmth and friendliness, but with a serious tone. The imagery treatment has a soft texture and a warm pink overlay to
portray friendliness.
Experimentation: